Interview mit Georg Sandeman

Georg Sandeman befand sich im vergangenen Monat in den USA auf Promotion-Tour für seinen Vau Vintage Portwein. In einem Interview mit Jan Morris von der 'Palm Beach Post' äußerte er sich u. a. über die Vermarktungsstrategien von Portwein:
"Port has this rather stuffy and traditional image. We think it's time that changed," und "We found there was a growing number of people, Americans in particular, who wanted to drink Vintage Port, but didn't want to wait 10 years to enjoy it after they bought it. So I decided to give them a wine they can drink now, or if they happen to forget about a bottle of it in their cellars, it will age well, too."
Und zu der Zielgruppe:
"The most common Port consumer is a middle-aged English woman, he said. "But younger drinkers are discovering Port, and in ways that aren't really traditional."